Winchester Dental Group
At Winchester Dental Group, Dr. Matthew King needed more visibility and a better digital strategy to attract new patients. Keep reading to learn how our web design, SEO, and digital marketing efforts propelled his practice to new heights, driving more traffic and increasing appointments.
Client: Winchester Dental Group
Services Provided: New Website Design, SEO, and Digital Marketing (Google Ads)
Overview:
Dr. Matthew King at Winchester Dental Group wanted to modernize his online presence with a new website and a comprehensive digital marketing strategy to improve his search rankings for the key term “Dentist in Temecula CA” and drive more appointments.
Challenges:
•Outdated Website: Their previous site was not mobile-friendly and lacked the SEO fundamentals necessary to rank well.
•Low Search Engine Ranking: They were struggling to rank for high-value local keywords, like “Dentist in Temecula CA”.
•Limited Digital Marketing: Their lack of experience with digital advertising meant they were missing out on potential leads from Google Ads.
Our Approach:
1. Website Redesign:
•We built a custom, mobile-friendly website designed to improve user experience, speed, and accessibility. The site was fully HIPAA-compliant and incorporated essential SEO best practices from the start, including structured data, optimized images, and meta tags.
2. SEO Strategy:
•Focusing on localized SEO, we optimized their content for high-intent keywords like “Dentist in Temecula CA” and improved the overall structure and internal linking of the site.
•We employed off-page SEO tactics such as backlink building, which helped boost their domain authority and improve rankings. As a result, Winchester Dental is now in the top 5 search results for their primary keywords.
3. Google Ads Campaign:
•We launched a targeted Google Ads campaign aimed at potential patients in the Temecula area.
•By focusing on specific dental services and ensuring the ads drove traffic to relevant pages, we maximized ad spend efficiency and boosted conversions, leading to more booked appointments.
Results:
•Top 5 Google Ranking: Winchester Dental Group now ranks consistently in the top 5 for “Dentist in Temecula CA”, significantly increasing their organic traffic.
•Increased Appointments: The combined SEO and Google Ads efforts have driven more appointments and inquiries through the website, contributing to measurable business growth.
•Higher ROI on Google Ads: By optimizing ad spend for high-converting keywords, the practice saw a substantial improvement in the return on investment from digital advertising.
Conclusion:
Through a strategic mix of website redesign, SEO, and Google Ads, SitePilot helped Dr. Matthew King at Winchester Dental Group transform their online presence. Their improved search rankings, increased appointment bookings, and better ROI on ads have set the foundation for continued business growth.