Williams Family Dentistry
At Williams Family Dentistry, Dr. Williams wanted to enhance his practice’s visibility and establish a stronger digital presence to reach more local patients. Keep reading to discover how our web design and SEO efforts transformed their online presence, driving increased traffic and boosting patient appointments.
Client: Williams Family Dentistry
Services Provided: Website Design and SEO
Overview:
Williams Family Dentistry wanted to revamp their online presence with a modern, inviting website and improve their visibility on Google for local searches such as “Dentist in Fletcher, NC”. They also wanted to showcase their unique, family-oriented approach to dental care using images from a professional photoshoot.
Challenges:
•Outdated Website: Their previous website did not reflect the friendly, community-focused atmosphere of the practice.
•Low Search Rankings: They were not ranking well for critical local keywords like “Dentist in Fletcher NC,” making it difficult for new patients to find them.
•Visual Representation: The website lacked high-quality imagery that truly represented the practice’s warm, patient-centered approach.
Our Approach:
1. Website Redesign:
•We created a custom, visually appealing website that showcases the personality of the practice. To enhance the user experience, we integrated high-quality images provided by Williams Family Dentistry from a professional photoshoot, bringing the site to life with real photos of their team and office environment.
•The site was optimized for mobile devices and designed with a clean, user-friendly layout, ensuring that potential patients could easily navigate and find the information they needed.
2. SEO Strategy:
•Our SEO strategy focused on targeting the high-intent keyword “Dentist in Fletcher NC” and other localized terms to improve their visibility in search engine results.
•We optimized the site’s content with locally relevant keywords, structured data, and meta tags, and built quality backlinks to increase the site’s domain authority.
•By improving on-page SEO elements, we helped Williams Family Dentistry climb the rankings for key terms, resulting in improved organic traffic.
Results:
•Improved Google Ranking: Williams Family Dentistry now ranks in the top results for “Dentist in Fletcher NC”, significantly improving their visibility on Google.
•Visual Impact: The new website, featuring professional photos of the staff and office, provided a more authentic, welcoming experience for visitors, which has resonated with patients.
•Increased Website Engagement: The redesigned website and improved SEO have led to increased traffic, more appointment requests, and greater engagement from potential patients.
Conclusion:
By combining a friendly, modern website design with an effective SEO strategy, SitePilot helped Williams Family Dentistry enhance their online presence and connect with more local patients. The use of professional imagery and targeted keyword optimization helped create a user experience that reflects the warmth and professionalism of their practice, driving better engagement and patient growth.
